Marketing Myths: Debunking Common Misconceptions for Growing Businesses

11:30AM – 12:30PM
45 Minute Panel & 15 Minute Q&A

Join us for this panel discussion that challenges prevalent marketing myths and provides actionable insights for growing businesses. Our panelists will share their experiences, offer practical advice, and address the unique challenges businesses face in crafting and implementing successful marketing strategies. The 45-minute panel discussion will be followed by a 15-minute open Q&A session, allowing attendees to engage directly with our experts. 

This session will explore: 

– Effective strategies for developing a comprehensive marketing plan 

– Integrating traditional and digital marketing approaches 

– Maximizing ROI from event and tradeshow marketing 

– Navigating the ever-changing landscape of digital marketing 

Whether you’re a startup looking to make your mark or an established business aiming to refine your marketing approach, this session promises valuable takeaways to help you cut through the noise and achieve your marketing goals. 

Don’t miss this opportunity to separate fact from fiction and elevate your marketing game!


To attend the B2B Expo PROTalks, be sure to choose the All-Access Pass registration form when you purchase your admission ticket.

Speaker #1: Tom Garrity (Moderator)

The Garrity Group

Tom Garrity

Speaker #2: Georgea Frank-Tann

EXHIB-IT!

Georgea Frank-Tann

Speaker #3: Emily K. Howard

Cheetah Strategy LLC

Emily K Howard

Speaker #4: Leah Messina

Sinuate Media

Leah Messina

Speaker #5: Diane Villegas

Big Picture Marketing

Diane Villegas

Fueling Albuquerque’s Future:
Economic Growth Through Small Businesses

1:30PM – 2:00PM

Speaker: Ken Jackson

ABQ Small Business Office Economic Development

Speaker: Justin Hilliard

Albuquerque Economic Development

Speaker: Sofia Bajana

NM Minority Business Development

Automation of Business Processes

2:00PM – 2:30PM
20 Minute Panel & 10 Minute Q&A

In this enlightening session, we’ll explore how automation can streamline your business operations. Automation helps businesses eliminate time-consuming tasks that weigh down productivity and employee satisfaction. From improving customer experiences to enhancing internal operations, discover how automation can help your business soar to new heights.

Key Topics: 

– Understanding the fundamental forces affecting business efficiency

– Identifying and automating “must-do” tasks that clutter to-do lists

– Leveraging automation along the Customer Journey

Speaker: Steve Matthews

A2Z Cloud

Steve Matthews

A Word from Our Sponsors

3:30PM – 4:00PM

Speaker: Sara Lister

Make-A-Wish New Mexico

Speaker: Giovanna Rossi, Msc

Collective Action Strategies, LLC

Speaker: Jason Martinez

Cumulus Radio Group

New Mexico Economic Development

4:00PM – 5:00PM
45 Minute Panel & 15 Minute Q&A

Join us for an insightful panel discussion focused on the future of economic development in New Mexico. This session will feature industry leaders from key sectors, including hospitality, film, space, and more.

Panel Highlights: 

– Expert Insights: Hear from top professionals about the current trends and opportunities within their industries.

– Economic Growth Strategies: Learn how various sectors are contributing to New Mexico’s economic landscape and what strategies are being implemented for sustainable growth.

– Business Resources: Learn how you can work with and take advantage of the growth opportunities in each industry.

This is a unique opportunity to gain valuable knowledge about New Mexico’s economic development initiatives and how they can impact your business. Don’t miss out on this chance to connect with industry leaders and explore the future of our state’s economy!

Speaker #1: Rita Carina Veleta (Moderator)

NM Economic Dev Department

Rita Carina Veleta

Speaker #2: Tania Armenta

VISIT Albuquerque

Tania Armenta

Speaker #3: Rochelle Bussey

New Mexico Film Office

Rochelle Bussey

Speaker #4: Dr. Francisco Pallares

New Mexico Spaceport Authority

Dr. Francisco Pallares

Speaker #5: Patrick G. Duran

Los Alamos National Laboratory (LANL)

Patrick G. Duran
"I never miss the B2B Expo. DJ and her team produce a consistently high-quality, professional, delightful event. Being at the event each year has enabled me to quickly build and grow my company's presence in Albuquerque. I'm a fan :) "
JULIE FERMAN, FOUNDER / CEOSANTA FE MATCHMAKING
"The B2B Expo is one of my favorite annual events. It is a fantastic opportunity to meet new contacts and gather leads. I have attended since 2017 and every year I earn a return on investment. I highly recommend."
ROGER GALLEGOS, MARKETING MANAGERSANTA FE IMAGING
"If you're looking to make connections, get more exposure for your business, and grow your brand, this is a must-see event!"
AMANDA CASTILLO, DIRECTOR OF MARKETING & DIGITAL COMMUNICATIONSRIO RANCHO REGIONAL CHAMBER OF COMMERCE
"DJ put on a huge event that was wonderfully organized, well attended and full of networking opportunities. As an exhibitor she made it easy to promote and represent my brand among the movers and shakers in our community. This is THE annual event anyone would miss not to be a part of!"
BYRON ZAHM, OWNER/CONSULTANTTUTOR DOCTOR
"This was the first time we ever had the chance to connect with other businesses of New Mexico, and for that we are extremely grateful to DJ Heckes. As a small business owner it gave us the chance to share our story, and show you all our product, and what we want to bring to our beautiful state of New Mexico. Not only that, but to be able to network and meet other like minded businesses creating connections that we may not of had if we did not attend this amazing event. If you are a business in New Mexico, you will definitely want to make this event. The entire service was so accommodating that EXHIB-IT who sponsored this event did a heck of a job. We plan on being there as long as it's established from here on forward."
ZACHARY VANCUREN, OWNERMILAGRO GOAT FARM
"B2B Expo is a terrific opportunity to network with business leaders
and the community to connect."
ANA REY, STAFFING SPECIALISTSHOMAN STAFFING
"Expo 2023 was the best ever! We’ve exhibited for several years, and are finding more ROI than ever, already. The Pro Talks were packed with value, and the format was easier than ever. The variety of exhibitors is always great— especially because everyone seemed to genuinely care about empowering our local communities.
Great job, Exhib-it! And thanks for overcoming so many challenges
to give this gift to our region of NM!!"
GWENYTH LEWIS, INDEPENDENT ASSOCIATELEGALSHIELD~ID SHIELD
"The B2B Expo promised a premier networking event and it delivered! Great event and a lot of attendance."
TOM GARRITY, PRESIDENTTHE GARRITY GROUP
"The B2B EXPO brought our growing local restaurant brand in front of a wide variety of successful and innovative New Mexican companies, which is a unique and vital space for companies in our industry. We also received exceptional recognition during the event which continued resonating well after the event itself."
HOWIE KAIBEL, BRAND MANAGERM'TUCCI'S RESTAURANTS
"I LOVED last year’s B2B event. I made new connections, gained valuable knowledge that I continue to use today, and met new prospects who became clients.
We are proud to sponsor the event again this year!"
DENA CRAINMENICUCCI INSURANCE
"Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base.
Each year’s event improves over the last!"
TOBY YOUNIS AND SHELLEY CARNEYVIDEOTERO, LLC
"EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started.
HUNDREDS attend each year. It truly is a 'don't miss' event."
STEVE REIMANN, SALES MANAGERKNKT 107.1 FM
"EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward."
MARALYN BECK, CHIEF DIGITAL STRATEGISTBRAVE SOCIAL
"The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!"
JOHN REIMANN, ACCOUNT MANAGERFASTPARK & RELAX
"The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking.
I loved it!"
SHAWNA BAKER, SOLOPRENEUR AND COMMERCIAL PHOTOGRAPHERSHAWNA BAKER PHOTOGRAPHY
"The business to business aspect of the event is fantastic! It really gives us a chance to showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients
and restaurant customers every year."
MIIA HEBERT, CATERING AND MARKETING DIRECTORGARCIA'S KITCHEN
EXH White Logo
6201 Jefferson Street, NE Suite 102
Albuquerque, NM 87109
www.exhib-it.com

Give Us a Call

Local: 505.828.0574
Toll Free: 1.877.964.1965

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About EXHIB-IT!

We believe that by using our extensive line of products and services, anyone can become a trade show marketing expert and achieve the highest return from trade show dollars invested. We are committed to your success!

EXHIB-IT! offers trade show design and services across-the-board, partnering with businesses and organizations to help them effectively market and exhibit at trade shows and events. We build a strong relationship with each client that is centered on understanding their vision.

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