Mark Herman


Mark Herman
Born and raised in Albuquerque, Mark Herman started working as a pizza maker at Dion’s after graduating from high school in 1987. In 1991 he graduated with honors from the University of New Mexico with a BA in Economics. After a short stint with MassMutual, Mark accepted a General Manager position with Dion’s in 1992. Mark became known for improvements to customer service and employee satisfaction while keeping costs low. He helped to build a culture of high expectations, trust, and empowerment. In October of 2000, he was promoted to Vice President of Store Operations, then Chief Operating Officer in 2006. In his time as COO, Mark focused on developing Dion’s marketing, management talent, and systems to prepare for successful regional expansion. Mark was named Chief Executive Officer in December of 2012, focusing on the company’s strategic growth plan and financial recapitalization.

Mark has a passion for helping others to be the best they can be. He graduated from the Leadership New Mexico Core Program in 2013, is also a member of Vistage International and the Albuquerque Academy Alumni Council, as well as serving on the Boards of Horizons at the Bosque School and the Golden Apple Foundation of New Mexico. Mark has a daughter and a son. He has several “slices of life” including spending time in the mountains with his kids, skiing, playing soccer, running, and reading.

Discussion Topic

Mark will be leading the educational roundtable, Teach Them to Fish: How Culture Trumps Control, at Table #1.



EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC