Mark Gonzales


Mark Gonzales
Mark “Pardo” Gonzales comes from a long line of barbers, taking after his father and extended family by pursuing a career in the hair industry.

Gonzales’ first job was shining shoes at his dad’s business, Pardo’s Barber Shop, near the intersection of Lomas and Juan Tabo. He began learning the tricks of the trade through simple observation. By the time he was a teenager, Gonzales was cutting his friends’ hair on Monday afternoons.

In 1985, the then 25-year-old Gonzales found himself running his father’s barber shop, which he used as a platform to create the Mark Pardo Salon Spa chain and the Aveda Institute of New Mexico.

Since being founded in 1986, Mark Pardo Salon Spa has offered world-class customizable salon and spa experiences. Today with four locations, Mark Pardo Salon Spa is the largest independently owned salon in New Mexico.

As a leader in the community, Mark Gonzales accredits giving back as a pinnacle foundation for the company’s success. With this core principle in mind, Mark Pardo Salon Spa has donated over $50,000 to community programs such as the United Way, Wild Earth Guardians, APS, CLN Kids and many more.

Discussion Topic

Mark will be leading the educational roundtable, How to Shape Success, at Table #12.



EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC