Educational Roundtables


Each of the B2B Educational Roundtables listed below will be offered twice — once during the 2PM session and again during the 3PM session — to allow multiple opportunities for participants to attend. Each Roundtable is limited to 10 participants per session, so attendees must reserve a spot at their chosen Roundtables in advance.

Educational Roundtables

Michael HerrickTOPIC: Cybersecurity for Small Business

Cyber attacks against small businesses have more than tripled since 2011, and 60% of small companies that suffer a cyber attack are out of business within six months. This hands-on workshop will cover specific and practical cybersecurity controls that small business owners can implement — right away — to improve their security and reduce their risk of cybercrime.

Covered topics include:

  • Today’s cyber threats
  • Modern best practices
  • Tools to protect your business

This educational roundtable will be led by Michael Herrick, CEO of Matterform.

Annemarie HentonTOPIC: A Seat at the Table: Why Engaging Millennials in Leadership Roles Is a Strategic Advantage

  • Learn what makes millennials different than other generations in the workplace, and why those traits are valuable to your organization.
  • Hear best practices for how to engage millennials and leverage their contributions, including ideas for creating a culture of mentorship.
  • Understand why giving millennials a true seat at the table is a strategic, long-term advantage for everyone involved.

This educational roundtable will be led by Annemarie Henton, Director of Communications and Marketing for AED.

Diane VillegasTOPIC: The 6 Key Components Needed to Put Together a Successful (and Profitable) Marketing Plan

  • Defining goals
  • Understanding Key Performance Indicators (KPI) and how to measure them
  • Mixing of tactics
    • Timing
    • Internal marketing elements
    • Retention

Attendees will learn how all the elements above relate and support each other and how they can customize a plan for any size budget.

This educational roundtable will be led by Diane Villegas, Owner of Big Picture Marketing Strategies.

Del EsparzaTOPIC: The Digital Toolkit Every Business Needs in Today’s Digital World

In this interactive workshop, participants will uncover the answers to critical digital marketing questions, including:

  • Has your search marketing evolved?
  • How are you managing your ratings and reviews?
  • How are you using video in your social media?
  • When should you consider “voice command” in your search strategy?

This educational roundtable will be led by Del Esparza, President of Esparza Advertising.

Dale DekkerTOPIC: Smart Technology and Digital Disruption

  • Smart Cities will create big data that will be used to make life better for all citizens
  • Smart Sensors will enhance the efficiency of our lives and make us more productive
  • Digital Disruption is going to cause us to rethink all of our current systems — from education to supply chain to space

This educational roundtable will be led by Dale R. Dekker, Founder of Dekker/Perich/Sabatini.

Mark HermanTOPIC: Want to Improve? First, Make More Mistakes!

Learn how to create a culture of:

  • Collaboration
  • Excellence
  • Continuous improvement

This educational roundtable will be led by Mark Herman, CEO of Dion’s.

Drew DooleyTOPIC: Navigating the Generational Waters in the Workplace

Knowing where the generational gaps are in your industry is instrumental in moving forward. For business owners and managers, it is instructive to look at the impact of the times in which various groups of employees have grown up.

When we describe the different generations, we tend to look at:

  • The technology they grew up with
  • The geopolitics and economic ups and downs they witnessed
  • The parenting norms and educational philosophies that dominated during their childhoods
  • The media and advertising messages they saw and heard

All of this impacts our expectations of the workplace.

This educational roundtable will be led by Drew Dooley, Ph.D., Founder of D Squared Presentations.

Stacy SaccoTOPIC: Strategic Networking: Maximizing Your Personal and Professional ROI

  • Identify your key prospects and which organizations they belong to
  • Create a calendar of events, meetings and workshops to attend
  • How to work any room and identify key prospects to meet
  • Tips for following up to create long-term relationships

This educational roundtable will be led by Stacy A. Sacco, MBA, Director of the UNM Small Business Institute.

Tom BrionesTOPIC: The Cannabis Business: What You Need to Know

Cannabis-specific businesses are part of a fast-growing industry. Join this roundtable to learn about:

  • Market entry barriers
  • Managing a cannabis industry company
  • Employment law in the age of legalized cannabis

This educational roundtable will be led by Tom Briones, J.D., Founder of Briones Business Law Consulting, P.C.

Tom GarrityTOPIC: How to Build a Trusted Word of Mouth Campaign

This educational roundtable will explore three essential elements of successful word of mouth marketing:

  • Traditional Media: How to increase your position as a thought leader.
  • Digital Media: How to build a social media voice.
  • Word of Mouth Conversations: How to activate your customer base as your strongest advocate.

This educational roundtable will be led by Tom Garrity, President of The Garrity Group Public Relations.

John M. GarciaTOPIC: Start and Grow Your Business First with the SBA

Attend this workshop and learn how the Small Business Association can help your startup business with things like:

  • Technical counseling
  • Contracting
  • Access to capital
  • And more

This educational roundtable will be led by John Garcia, District Director for the US Small Business Administration – NM District Office.

Giovanna RossiTOPIC: Work/Life Integration: How to Make Your Business AND Your Personal Life Thrive

At this workshop, you’ll learn:

  • How to set boundaries and finally say no with ease and confidence
  • The four characteristics that will catapult your leadership to the next level
  • How to use your unique strengths to leverage external support
  • How to create more time and space in your schedule for the things that really matter (i.e., income and impact)

This educational roundtable will be led by Giovanna Rossi, President of Collective Action Strategies, LLC.


EXHIB-IT! Tradeshow Marketing Experts
KKOB Magic 99.5
Linehan Communications

EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC