Educational Roundtables

Each of the B2B Educational Roundtables listed below will be offered twice — once during the 2PM session and again during the 3PM session — to allow multiple opportunities for participants to attend. Each Roundtable is limited to 10 participants per session, so attendees must reserve a spot at their chosen Roundtables in advance.

Be sure to choose the All Access Pass registration form to select your preferred Roundtables when you purchase your admission ticket.

Educational Roundtables

EDUCATIONAL ROUNDTABLE #1
Teach Them to Fish: How Culture Trumps Control

  • Choosing Clarity over Perfection
  • Building from the Inside
  • Repetition and Recognition
  • Who You Are Speaks So Loudly I Cannot Hear What You Say
  • Letting Go with Accountability

This educational roundtable will be led by Mark Herman.

EDUCATIONAL ROUNDTABLE #2
Promoting Your Business in the Age of Mobilization and Socialization

  • Advertising for the New Economy
  • Efficiently Reaching Your Target Market
  • Meeting Your Audience’s Messaging Expectations
  • The 3 Most Important Marketing Platforms
  • Advertising Media That Works
  • Activity, Style and Agility
  • Watch and Learn from the Media

This educational roundtable will be led by Toby Younis.

EDUCATIONAL ROUNDTABLE #3
7 Things Fraudsters Don’t Want You To Do

  • Everyone Is at Risk
  • Check Fraud vs. Cyber Fraud
  • Best Practices That Prevent Loss
  • Tools to Assess Your Company’s Current Fraud Protection Program
  • Banking Solutions

This educational roundtable will be led by Dennis L. Garcia.

EDUCATIONAL ROUNDTABLE #4
How to Shape Success

  • The Importance of Schematics
  • How the Consumer Responds to Education
  • Each Guest Is an Event, Every Day Is an Event
  • The Aveda Experience Wheel

This educational roundtable will be led by Victoria Salazar.

EDUCATIONAL ROUNDTABLE #5
Achieving and Sustaining Exceptional Growth

  • Failure Recovery Mindset
  • Creative Capital Acquisition
  • Innovation Integration as a Competitive Advantage
  • Avoiding Crisis Through Urgency
  • A Ridiculously Large Opportunity Pipeline
  • Hiring Today to Realize Tomorrow’s Vision

This educational roundtable will be led by Mario Burgos.

EDUCATIONAL ROUNDTABLE #6
10 Common Marketing Mistakes (and How to Avoid Them)

  • Learn What Often and Easily Trips up Even the Most Well-Intentioned Marketers
  • Avoid Costly Mistakes
  • Improve Your Advertising Effectiveness
  • Get a Leg-Up on Your Competition

This educational roundtable will be led by Steve McKee.

EDUCATIONAL ROUNDTABLE #7
What’s Next on the Horizon to Position Your Company

  • Tips on How to See What’s on the Horizon
  • Develop Plans and Strategies
  • Position You and Your Company for the Future

This educational roundtable will be led by Dale R. Dekker.

EDUCATIONAL ROUNDTABLE #8
How to be a Social Media Ninja

  • Story Telling and Content Creation
  • Building Community Around a Concept/Product/Company
  • Drilling Down to Exact Demographics
  • From Facebook Friend to Rabid Fan

This educational roundtable will be led by Maralyn Beck.

EDUCATIONAL ROUNDTABLE #9
How to Work with the Media

  • What Makes a News Story
  • Best Ways to Approach a Reporter
  • Do’s and Don’ts of Interviews
  • Other Options If It’s Not a News Story
  • Update on Reader Habits
  • Understanding the Newsroom Workflow

This educational roundtable will be led by Candace Beeke.

EDUCATIONAL ROUNDTABLE #10
Developing Political Savvy: Hard Work and Talent Are Not Enough

  • Understanding What Is Political Savvy
  • Politics Makes a Key Difference in Achieving Success
  • Positioning Your Ideas in a Favorable Light
  • Knowing What to Say, How to Say it, and When to Say it

This educational roundtable will be led by Michelle Hernandez.

EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC