Best Local Brand Finalist Women of Light

Women of Light

Website: www.thewomenoflight.com

Our brand is distinctive and successful because we are completely unique to the New Mexico market. No one is doing what we are doing, we are the first and only convention of our kind in the state. As far as communication, we reach our customers on multiple channels. We have an integrative website and online store, which is full of media and resources consistent with our brand. We also keep up to date with our customers through our email newsletter, which has information and content for their use, such as ebooks, podcasts, inspirational messages, and more. Throughout the year we use social media marketing, print advertising, radio, television, and more to promote our brand. Even though our event only takes place once annually, we find it very important to stay in touch with our customer base and keep our followers inspired and engaged!

We have a very strong knowledge of our audience’s wants because we listen to them. We have a collaborative Facebook group with past attendees where we often take polls and spark discussions on what their takeaways are from both the convention and the virtual content that we provide. We find it important to take feedback seriously and use it to build our brand and content. All of our marketing content is tailored to what our customer is interested in, such as inspirational messages, information on speakers, and more.

We bring the sparkle to everyday life. We reach out to women that could use the inspiration and motivation that we provide. We are unique because there is simply no one like us – we are the first and largest all-inclusive women’s convention in New Mexico. Our brand is clear and consistent and is a resource to our past and future attendees. Our social media, website, and emails are flooded with original content.

EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC