Best Local Brand Finalist Mark Pardo

Mark Pardo SalonSpa



At Mark Pardo SalonSpa we communicate with our guests using the voice of our mission; Nurturing inner and outer beauty. It’s through our mission that we use marketing avenues such as, emails, website, blog, billboards, radio, tv appearances and our 10 social media accounts. Our marketing campaigns often focus on being informative however visually inspiring. This unique blend of our visual marketing, and how we speak to our guests, is what makes Mark Pardo stand out. When we are looking at reaching our 16-25 year old audience, we focus heavily on Facebook and Instagram. Since these platforms are often accessed for ideas, we upload examples of our stylists work as well as educate how the results can last longer. When we communicate with our 45-55 year old demographic, we rely on more traditional forms of marketing, such as hand written post cards, personalized phone calls, and TV appearances.

Everything we do has been carefully crafted to not only leave an impression but best represent Mark Pardo. Everything from our menus to our business cards are all coated with “soft touch.” What this does is anyone who picks up a piece of our collateral feels velvet, causing them to do a double-take. Another way we make our brand unique is 90% of our images and design work are done in house. Everything from models to how our billboards are designed is done by our Creative and Marketing teams. The collaboration and the inspiration we draw from another is what makes our brand truly stand out.

EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC