Best Local Brand Finalist LifeROOTS



For the past 60 years, LifeROOTS (formerly RCI, Inc.) has been a leader in helping individuals with a wide range of disabilities reach their full potential and achieve their highest level of self-sufficiency. As an Albuquerque-based tax-exempt non-profit 501(c)(3) organization serving the Central New Mexico region, LifeROOTS provides the community with a broad range of programs and services for children and adults with developmental, physical and behavioral disabilities – and today has grown to serve more than 2,000 clients each year.

Through the decades, as LifeROOTS/RCI has evolved to meet the growing needs of children and adults with disabilities, the organization’s brand—and communication channels – have also evolved and grown, as well. The re-branding of LifeROOTS in 2011 was a critical branding step for the organization in helping to extend the reach of key messages and reach more individuals throughout the community about services offered. Through this initial re-branding initiative and the name change/new branding from RCI to the powerful new name/logo/branding of LifeROOTS, the organization was able to develop, and grow, a recognizable brand that highlights the strong foundation of programs and services for people with disabilities and their families, as well as highlight the organizations commitment to helping the individuals they serve grow and achieve their highest potential.

Over the past few years, and in conjunction with this year being LifeROOTS’ 60th Anniversary, the organization continues to reach people throughout the community via a multi-faceted branding campaign, which includes targeted e-blasts, branded e-newsletters, banners with eye-catching graphics, social media marketing, an updated interactive and information- filled website, YouTube videos, print ads, and vehicle wraps.

EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC