Best Local Brand Finalist Keshet Dance & Center for the Arts

Keshet Dance & Center for the Arts


Keshet Dance & Center for the Arts is successful in that our brand speaks to contemporary performing arts community and our core values of inclusion, authenticity, personal growth, excellence, opportunity and fluidity. When Shira Greenberg established Keshet in 1996 she chose a Hebrew word that means “arc-like rainbow” – she wanted Keshet to represent beautiful creative people (like colors) coming together to create another beautiful thing (like a rainbow).

The uniqueness of Keshet’s name sets it apart locally, the combination of our breadth of programming and the commitment to social mission is truly unique. In recent years we stylized the K to be a solid but implying movement form that could be interpreted as a dancer/ mover/ established community presence. This stability and movement combination is a foundation across all communications.

Keshet uses a variety of marketing techniques to reach our target markets including word-of-mouth, email marketing, social media, our website, print ads, direct mail, playbills and radio.

Keshet’s brand also extends beyond local recognition. For example, Keshet has launched the first Pre-professional dance training track of its kind in the nation, for dancers with physical disabilities. Dancers and Dance Companies in the Adaptive/ Physically Integrated communities recognize Keshet for this pioneering work.

EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC