Best Local Brand Finalist Best Buddies

Best Buddies


Keith Haring, one of the best-known contemporary artists in the world, created and donated what has become the Best Buddies (BB) logo. It incorporates a colorful creation that represents one-to-one affection and acceptance. Each color represents one of BB’s key mission pillars. FRIENDSHIP is yellow, JOBS is teal and LEADERSHIP DEVELOPMENT is orange. What makes the Best Buddies brand so easily recognizable and memorable is a combination of art and celebrity panache. We employ a simple and integrated approach: a genuine, mutually beneficial, one-to-one friendship between a person with a disability and a person without a disability. And, it is friendship that changes the world!

Best Buddies uses a variety of proprietary data tools, surveys, and various social media platforms to communicate with and learn from our customers. An example of this is what our youth volunteers in our Friendship program told us in person. We learned that this customer group preferred texts over emails. In response, we began using group texts to communicate with them. In doing so, we noticed an immediate increase in responsiveness of our volunteers. From market information we learned of the emerging trend of our youth volunteers preferred Instagram over Facebook, and the utilization of SnapChat.

EXHIB-IT!'s annual B2B event is a great opportunity to showcase your business to the Albuquerque networking community as well as introduce yourself to other local businesses and strengthen business relationships you've already started. HUNDREDS attend each year. It truly is a "don't miss" event.

Steve Reimann, Sales ManagerKNKT 107.1 FM

The B2B Expo NM is by far the largest collective of local talented entrepreneurs under one roof, and a great event for critical business-to-business networking. I loved it!

Shawna Baker, Solopreneur and Commercial PhotographerShawna Baker Photography

The relationships I have developed through the strategic networking at DJ's B2B Event has been an asset for our business. There has always been fantastic energy and collaboration at every event. People, this is one event you do not want to miss!!!

John Reimann, Account ManagerFastPark & Relax

The business to business aspect of the event is fantastic! It really gives us a chance to
showcase our food and service while in a relaxed, inviting environment. We have made many connections and gained new catering clients and restaurant customers every year.

Miia Hebert, Catering and Marketing DirectorGarcia's Kitchen

The ability to interact with other businesses and the support of local charities makes this a very worthwhile event. We very much look forward to being a Platinum Sponsor at the upcoming 10th Annual B2B Expo.

Gregg Russell, Business Link RepresentativeMelloy Dodge

EXHIB-IT's Annual B2B event is probably one of my favorite and absolute MUST-ATTEND events I look forward to each year. The connections I have made at this event are truly priceless, and have catapulted my business forward.

Maralyn Beck, Chief Digital StrategistBRAVE Social

Exhib-it’s B2B Expo is THE networking event of the year. This is our fourth year as an exhibitor and sponsor because it’s the one event in which we participate that always results in expanding our brand AND our client base. Each year’s event improves over the last!

Toby Younis and Shelley CarneyVideotero, LLC